Church Communication and Visual Identity
“Traction Tracks” are specific training/resourcing/coaching/implementation components developed within West Ohio’s Missional Church Consultation Initiative (MCCI), now available in individual short courses for churches of any size and setting.

Church Communication and Visual Identity

Does your church need to refine its efforts to reach beyond the four walls of the church, but you are not sure where to start? This Traction Track will help your church team learn how to: 1) conduct an audit and assess your effectiveness in communicating inside and outside the church; 2) clean up the design of your communication materials to maximize your impact (your church’s visual identity); and 3) develop a year-long communications strategy specific to your church.  Sessions will be hands-on workshops and require pre-work to be done for each session by your church's team.
Host location:  St Paul Community UMC, 8221 Miami Rd, Cincinnati, OH 45243

Session Training Dates

  • Saturday, September 29, 9 am to 3 pm
  •  Saturday, October 27 , 9 am to 3 pm
  •  Saturday, December 1, 9 am to 3 pm

Requirements: Your church team must consist of your pastor and at least 2 other people that will help implement training when you go home.


$50 per person, includes lunch

Team Leadership

Eric Seiberling, MCCI prescription coach for communications, branding, signage, visual identity and outreach strategies, will provide the experienced leadership for this Traction Track.  Eric brings 18 years of corporate strategy and marketing experience, working with many Fortune 200 companies and for the church at the local, conference and general church levels.  He has authored over 30 articles for United Methodist Communications MyComm newsletter.  Eric will partner with his wife, Rev. Dr. Kimberly Pope-Seiberling, an MCCI pastor and now also an MCCI prescription coach. Kim has been a pastor of growing churches in urban, suburban and rural settings for over 17 years and currently is a Professor at Lindsey Wilson College.

Register here